Custom Shoe Coloring for ASICS

Client at a glance

70+Years in business
1900+Stores
8900+Employees

Bringing Creativity to Footwear – A Digital Experience for ASICS Customers

At a major industry fair in Australia, ASICS sought to create an immersive and interactive experience for visitors—one that would connect them with the brand in a creative and memorable way. In collaboration with Engagis Australia, we developed a custom-built iPad application that allowed users to personalize pre-selected ASICS shoe models with their own color designs.

With 30 colors available across 10 distinct shoe sections, users could craft their own unique designs in real time. Once finalized, the designs could be named and submitted via email, engaging customers further while also integrating them into a giveaway campaign.

Challenge

ASICS, one of the world’s leading footwear and activewear brands, wanted to provide an engaging, hands-on experience for event attendees. The challenge was to:

  • Develop an interactive, touch-optimized application for iPads.
  • Enable customers to customize the color of pre-selected shoe models.
  • Ensure seamless submission of the final designs via email.
  • Create a user-friendly interface suitable for event environments.

Our Approach

We designed and developed a dynamic, touch-responsive application tailored for use at ASICS’ event booths. The solution included:

  • A selection of four predefined shoe models available for customization.
  • An intuitive interface allowing customers to apply 30 colors across 10 separate shoe sections in real time.
  • A streamlined process for users to name their designs and submit them via email.
  • An automated reset function to prepare the app for the next user seamlessly.

By collaborating closely with Engagis Australia, we ensured that the application provided a smooth, engaging experience that aligned with ASICS’ brand and event goals.

Impact Delivered

  • Enhanced engagement: Customers actively interacted with the brand through a personalized design experience.
  • Creative expression: Users can customize and visualize their unique shoe designs instantly.
  • Seamless digital integration: The app facilitated direct email submission of designs, capturing customer interactions.
  • Scalability for future use: A reusable and adaptable solution for future ASICS events and activations.

Expertise & Scope

  • Deliverables: UX/UI Design, Database Management
  • Tech Stack: Java, Oracle, JavaScript, HTML, CSS

Bringing Innovation and Superior CX for Abu Dhabi Commercial Bank

Client at a glance

39 yearsFounded in 1985
#3Largest bank in UAE
1m +Private customers served

Accelerating Digital Transformation with Mobile-First Innovation

As part of its five-year strategic roadmap, ADCB is committed to delivering world-class customer experiences through comprehensive digitization initiatives. By leveraging our expertise in user experience design and emerging technologies, ADCB is now positioned to drive innovation and strengthen its leadership in the region’s financial sector.

Challenge

Abu Dhabi Commercial Bank (ADCB), one of the UAE’s leading financial institutions, embarked on an ambitious digital transformation journey to reshape its customer experience. The goal was to create a unified, paperless process for all individual private customer interactions, covering every phase of the journey—from onboarding and KYC to ongoing customer engagement. ADCB aimed to make every interaction digital, seamless, and compliant, while evaluating alternatives to their existing development tools to enable faster, cost-effective innovation.

Our Approach

To support ADCB’s vision, we developed a Proof of Concept (POC) using Flutter and Open Bank APIs. The POC demonstrated Flutter’s potential as a platform for rapid prototyping and cross-platform development, providing a rich, customer-focused experience. Key features of our solution included:

  • Mobile Applications: Fully functional iOS and Android apps with a focus on superior UI and CX.
  • Enhanced Customer Journeys: Designed flows for personal finance applications and upgrades to Excellency membership.
  • Technology Validation: Showcased Flutter’s advantages, including:
    • Near-native app performance.
    • Ease of creating complex UI animations.
    • A shared UI and business logic across platforms.
    • Reduced development time with ready-to-use widgets.

Our solution not only redefined customer interactions but also helped ADCB evaluate Flutter as a strategic platform for future mobile banking projects.

Impact Delivered

  • Superior User Experience: Delivered mobile apps with a fresh, intuitive design that enhanced customer satisfaction.
  • Accelerated Prototyping: Enabled faster time-to-market with streamlined development workflows.
  • Cost Efficiency: Demonstrated significant cost savings through reusable code and a unified development approach.
  • Future-Ready Technology: Provided ADCB with a scalable solution and insights to inform their mobile banking strategy.

Expertise and Scope

  • Tech Stack: Flutter, Open Bank APIs
  • Focus Areas: Cross-platform mobile app development, rapid prototyping, digital customer journey optimization