SAP - Wiser Technology

Client at a glance

A Tailored Platform for Shell

Shell, a global leader in energy and retail fuels, set out to modernize its loyalty ecosystem through a unified platform capable of serving diverse markets with speed, scalability, and personalization. The goal: deliver a strategic global solution that balances enterprise-grade robustness with local-market flexibility.

Challenges

Shell’s vision was built around five key imperatives:

Scalable Global Platform: Serve multiple markets while retaining local relevance.
Faster Time-to-Market: Enable rapid rollout of features, offers, and market onboarding.
Seamless Integration: Fit smoothly into Shell’s digital ecosystem while preserving internal loyalty IP.
Personalized Experiences: Deliver dynamic subscriptions and targeted offers.
Modular Extensibility: Ensure tools and features are configurable, reusable, and future-ready.

Shell needed a loyalty foundation powerful enough to support global operations, yet agile enough to enable local teams to innovate—and they needed it fast.

Our Approach

We partnered with Shell to design and deliver a Tailored Loyalty Platform built on SAP Commerce Cloud—transforming customer loyalty at global scale.

A Scalable Foundation with SAP Commerce Cloud: At the platform’s core is SAP Commerce Cloud, enabling Shell to activate shared functionalities across markets, while retaining the flexibility to configure features locally through reusable components and toggleable options.
Fully Integrated Ecosystem: We ensured seamless integration with over 20 internal and external systems, including ERP, CRM, payment gateways, marketing automation, and pricing engines. The platform preserves Shell’s in-house loyalty logic while aligning with its broader digital architecture.
End-to-End Loyalty Experience: We crafted a holistic loyalty journey featuring digital couponing, targeted promotions, sophisticated earn-and-redeem rules, loyalty points and subscription models, a customizable UI/UX for each market, and a unified experience across mobile, web, and POS channels.
Smart, Configurable Offer Engine:To support Shell’s need for scale and precision, we enhanced SAP’s promotion engine to enable mass promotions, hyper-personalized offers, advanced stacking and prioritization rules, and tailored campaigns with benefit tiers per market.
Real-Time Insights: With scheduled and on-demand reporting, automated data feeds, and dynamic dashboards, Shell’s teams gain fast, actionable insights into customer behavior, campaign performance, and loyalty trends.

Impact Delivered

Stronger Customer Engagement: We achieved double-digit growth in active loyalty members across key markets, with over 50% regularly engaging with personalized offers.
Higher Fuel & Non-Fuel Sales: Loyalty members showed higher fuel spending and greater engagement with non-fuel purchases like coffee, car washes, and in-store items.
Accelerated Global Rollout: Priority markets were launched within two years, with localization achieved in weeks per market and faster campaign execution enabled for local marketing teams.
Smarter Personalization: Millions of tailored offers are delivered monthly, with feedback-driven rules continuously enhancing relevance through every interaction.
Robust Security & Compliance: Built on a GDPR-compliant, SAP-certified foundation, the enterprise-ready architecture supports high-volume global transactions at scale.

Results at a Glance

Multi-market deployment with shared loyalty infrastructure
Rapid onboarding of new markets and campaigns
Seamless system integration
Deep personalization at scale
Modular architecture built for continuous evolution

Official Reference

“Our partnership with Wiser (Digital Lights) began over three years ago in 2020. Since its inception our goal has been to work with the Wiser team to deliver an eCommerce application, capable of supporting a loyalty program to drive customer engagement and retention for our European markets. Throughout this partnership the Wiser team have contributed their in-depth technical expertise, helping to solve complex challenges. Their consulting mindset helped to establish best practices in software engineering while always focusing on quality. In addition to software delivery, they have provided us with industry insights allowing us to engage with other areas of business interested in the use of our SAP Commerce application. We have greatly benefited from our partnership with Wiser and are thankful for all their dedication, hard work and support provided thus far.“
Selima Wilson, IT Product Manager, Shell

At Wiser Technology, we’ve seen firsthand how SAP technology can be a game-changer — not just for operations, but for the entire business. When done right, it brings clarity, speed, and intelligence to decisions that matter. That’s why we don’t just implement SAP solutions — we help our clients unlock their full potential.

As a Gold SAP Cloud Partner with a growing list of SAP Quality Awards, we work side by side with companies looking to integrate, optimize, or completely rethink their lines of business. From digital HR to business process automation, from legacy infrastructure to cloud migration — we’re in it for the long haul, ensuring every step moves the business forward.

Enabling HR Work Smarter — and People Feel It

HR transformation starts with a single question: How can we make work better for people in the entire organization? For us, SAP SuccessFactors is a big part of the answer. We help organizations digitize the entire employee journey—from recruitment through career development, to retirement—using SAP SuccessFactors HCM and AI-powered tools like Joule.

Our team has helped companies in eight countries go live with 35+ SuccessFactors Employee Central and Talent Modules. We master the tech inside out, but more importantly, we understand the HR processes and how to make it work for real teams at scale. Whether it’s a green-field implementation, migrating from legacy systems, or introducing tools like our own Lights.E-file for digital signatures, we help HR teams move faster and support people better.

Connecting Business Systems in the Cloud

Efficient integrations can be tough. Different systems, different data formats, and everything needed to work in real time. That’s where our expertise comes in. Using SAP Integration Suite, we connect SAP to SAP and non-SAP systems — cloud or on-premise — so the right transactional data ends up in the right place, every time.

We build custom connectors enhanced with integration flows, manage APIs, and handle the behind-the-scenes complexity so our clients don’t have to. Whether it’s connecting business partners, integrating OEM systems with S/4HANA Cloud, or troubleshooting in real time, we keep things running smoothly in the background.

Building Apps That Fit the Business — Not the Other Way Around

Off-the-shelf isn’t always enough. Sometimes, you need applications built around important processes, not the other way around. That’s why we created our S/4HANA Cloud Applications Factory. With SAP BTP, we design and build cloud-native business apps from the ground up.

From architecture to deployment, our team works with latest SAP technology and tools like CAP, Kyma, Cloud Foundry and SAP Fiori to create apps that are fast, secure, and easy to use. We use generative AI with SAP to accelerate development, and we tap into no-code platforms like AppGyver when speed and simplicity are key. Everything is built to scale — and designed to make life easier for the people using it.

Making Legacy Systems Future-Ready

Legacy code has a way of slowing businesses down. It’s familiar, but it often doesn’t play well in a cloud-first world. We help clients modernize legacy SAP customizations, whether that means refactoring and optimizing code for HANA, identifying and adjusting simplification items, or transforming and migrating master and transaction data to the cloud.

We take care of everything from code analysis to testing (unit, integration, and user acceptance), so that businesses can move to S/4HANA Cloud with confidence — and without losing the know-how that makes their systems unique.

Automating the Work That No One Should Have to Do

Let’s face it — a lot of business processes are still too human-operated. Too many steps require employee effort and the is still too much back-and-forth.

At Wiser, we leverage latest SAP technology that enables powerful business process automation through native workflows, robotic process automation, and intelligent technologies within SAP S/4HANA and SAP BTP. For our clients we can automate anything from simple task routing to complex, AI-driven processes across functions.

We work closely with teams to identify process bottleneck, then design and implement automations for an increased business agility. The result? Faster delivery, fewer errors, and people focused on the work that really matters.

Scaling Digital Commerce with Confidence

E-commerce is evolving fast — and customer expectations are higher than ever. We help digital businesses grow and adapt using SAP Commerce Cloud and SAP Composable Storefront. From cloud migration to performance tuning and hands-on support, we make sure our clients have the foundation they need to scale securely and effectively.

Trusted by SAP. Focused on You.

We’re proud to be an SAP Gold Partner, and even prouder of the teams behind our success. Our experts are SAP Certified, and our work been recognized with multiple SAP Quality Awards — but what matters most to us is what we help our clients achieve.

Ready to explore what SAP can really do for your business?

Let’s have a conversation. We’d be happy to show you what’s possible.

Reach out to us!

Tag: SAP

Powering Global Loyalty