Custom Shoe Coloring for ASICS

Client at a glance

70+Years in business
1900+Stores
8900+Employees

Bringing Creativity to Footwear – A Digital Experience for ASICS Customers

At a major industry fair in Australia, ASICS sought to create an immersive and interactive experience for visitors—one that would connect them with the brand in a creative and memorable way. In collaboration with Engagis Australia, we developed a custom-built iPad application that allowed users to personalize pre-selected ASICS shoe models with their own color designs.

With 30 colors available across 10 distinct shoe sections, users could craft their own unique designs in real time. Once finalized, the designs could be named and submitted via email, engaging customers further while also integrating them into a giveaway campaign.

Challenge

ASICS, one of the world’s leading footwear and activewear brands, wanted to provide an engaging, hands-on experience for event attendees. The challenge was to:

  • Develop an interactive, touch-optimized application for iPads.
  • Enable customers to customize the color of pre-selected shoe models.
  • Ensure seamless submission of the final designs via email.
  • Create a user-friendly interface suitable for event environments.

Our Approach

We designed and developed a dynamic, touch-responsive application tailored for use at ASICS’ event booths. The solution included:

  • A selection of four predefined shoe models available for customization.
  • An intuitive interface allowing customers to apply 30 colors across 10 separate shoe sections in real time.
  • A streamlined process for users to name their designs and submit them via email.
  • An automated reset function to prepare the app for the next user seamlessly.

By collaborating closely with Engagis Australia, we ensured that the application provided a smooth, engaging experience that aligned with ASICS’ brand and event goals.

Impact Delivered

  • Enhanced engagement: Customers actively interacted with the brand through a personalized design experience.
  • Creative expression: Users can customize and visualize their unique shoe designs instantly.
  • Seamless digital integration: The app facilitated direct email submission of designs, capturing customer interactions.
  • Scalability for future use: A reusable and adaptable solution for future ASICS events and activations.

Expertise & Scope

  • Deliverables: UX/UI Design, Database Management
  • Tech Stack: Java, Oracle, JavaScript, HTML, CSS

Unlocking Customer Insights for Kaufland

Client at a glance

1530Locations globally
40 yearsFounded in 1984
€34.2BRevenue in 2023

Redefining Retail Excellence with Data-Driven Insights

Operating over 1,500 stores and warehouses across eight countries, Kaufland is a leader in the FMCG sector, with an online marketplace in Germany complementing its expansive physical presence. By leveraging advanced analytics and predictive modeling, Kaufland has transformed its approach to customer engagement, ensuring it remains a trusted choice in the highly competitive retail market.

Challenge

Kaufland, a leading international retailer in the fast-moving consumer goods (FMCG) sector, sought to gain deeper insights into their customers’ preferences, habits, and sentiments to optimize satisfaction and deliver tailored products and services. Without a comprehensive understanding of their customer base, they risked falling short of expectations, leading to dissatisfaction and inefficient use of resources. To stay ahead in a highly competitive market, Kaufland needed a solution to unlock actionable customer insights and improve their strategic decision-making.

Our Approach

To address Kaufland’s challenges, we deployed advanced analytics and customer segmentation techniques, enabling a more granular understanding of their customer base and market dynamics.

Key actions included:

  • Customer Segmentation: Utilized methods such as K-means clustering, DBSCAN, Regression Analysis, ANOVA, and PCA to segment the customer base by attributes and preferences, revealing distinct behavioral patterns.
  • Predictive Modeling: Developed predictive models using XGBoost and Random Forests to forecast customer behavior, recommend personalized actions, and optimize marketing strategies.
  • Loyalty Programs: Designed tailored loyalty programs to enhance customer retention and engagement, driven by insights into specific customer segments.
  • KPI Tracking: Established robust systems for monitoring and analyzing key performance indicators, ensuring transparency and data-driven decision-making.

Impact Delivered

  • Enhanced Customer Understanding: Delivered actionable insights into customer segments and behaviors, enabling more targeted and effective marketing campaigns.
  • Improved Retention: Tailored loyalty programs significantly boosted customer engagement and retention rates.
  • Data-Driven Decisions: Built a foundation for strategic decision-making through transparent KPI tracking and performance evaluation.
  • Optimized Resources: Enabled more efficient allocation of resources by aligning products and services with customer needs.

Digital Transformation for Coca Cola Istanbul

Client at a glance

since 2015BIST Sustainability Index
60 yearsEstablished in 1964
26 Plantsserving 10 countries

Empowering Coca-Cola Istanbul’s Digital-First Future

With 26 production plants across 10 countries, Coca-Cola Istanbul (CCI) produces and distributes beverages for 400 million consumers. In 2018, the company initiated a digital transformation to streamline operations and enhance its customer-focused capabilities. Our partnership with CCI enabled the successful delivery of foundational projects, positioning the company as a digital-first leader in the FMCG sector.

Challenge

Coca-Cola Istanbul (CCI), the sixth-largest bottler of Coca-Cola globally, embarked on an ambitious digital transformation journey to optimize processes, enhance customer experience, and streamline operations. With a sprawling legacy IT infrastructure and numerous vendor dependencies, the company established a new Digital Unit to spearhead these efforts.

CCI’s goals included delivering several large-scale internal projects such as Digital Customer Experience, Loyalty Management, and the high-priority NextGen CRM. However, the chosen eBest SFA solution, designed to automate sales processes, failed to meet their integration needs with existing ERP systems. Facing a tight deadline, CCI required a partner to co-lead the initiative, providing technical expertise, agile delivery, and operational alignment across all regions.

Our Approach

We partnered with CCI to co-lead their digital transformation and deliver critical projects under their Digital Unit. Our work focused on optimizing processes, accelerating delivery timelines, and enhancing visibility into program progress.

Key actions included:

  • Program Audit: Conducted a comprehensive evaluation of the program structure, goals, and progress, culminating in a detailed Management Improvements Report.
  • Team Restructuring: Introduced cross-functional squads and strengthened technical leadership, fostering greater collaboration and accountability.
  • Agile Practices: Improved requirements-gathering processes and implemented agile templates and procedures to standardize workflows.
  • Standardized Criteria: Established clear technical design standards and introduced Definition of Ready (DoR), Definition of Done (DoD), and acceptance criteria to align team deliverables.
  • Delivery Velocity: Implemented changes that quadrupled the velocity of delivery teams, enabling efficient monthly delivery cycles.

Impact Delivered

  • 4X Velocity Improvement: Accelerated delivery team performance, significantly boosting project timelines and efficiency.
  • Streamlined Delivery Cycles: Established monthly delivery cycles, enhancing progress visibility and improving management oversight.
  • Enhanced Program Goals: Improved team planning and commitment, aligning all efforts with the strategic objectives of the digital transformation initiative.

Enterprise Transformation with Advanced Software Solutions for BOSCH

Client at a Glance

$91BAnnual revenue
400,000Employees worldwide
60Countries of operation

Pioneering Digital Transformation for a Global Leader

By leveraging Wiser’s expertise, Bosch accelerated its digital transformation, fostering innovation across its key business units. This collaboration empowered Bosch to stay ahead of the competition, harness emerging technologies, and maintain its position as a global industrial leader.

Challenge

As a global leader in industrial engineering, Bosch faced the dual challenge of transforming into a digital-first organization to meet evolving consumer demands while staying competitive against industrial giants from the US and Asia. At the same time, Bosch sought to leverage its vast data assets to explore emerging AI/ML technologies. To maintain its leadership position, Bosch needed external expertise to complement its in-house engineering teams and accelerate innovation across multiple domains.

Our Approach

Since 2021, Wiser has partnered with Bosch Digital (formerly Bosch.IO), the IT subsidiary of the Bosch Group, to support its transformation journey. Collaborating closely with Bosch’s engineering teams, Wiser contributed talent and expertise across a range of cutting-edge projects, including:

  • Manufacturing at Scale: Developed digital tools using Java and Angular to optimize industrial manufacturing processes.
  • AI/ML Research: Conducted research and Proof-of-Concept (PoC) projects involving knowledge graphs to enhance data insights and decision-making.
  • Mobile Development: Built Android applications to support Bosch’s digital ecosystem.
  • Anti-Counterfeit Solutions: Delivered digital solutions to secure physical goods against counterfeit risks.
  • Cloud Application Development: Implemented an open-source cloud stack for scalable application development.

Our teams worked in a hybrid collaboration model, combining remote and onsite work at Bosch and Wiser offices. Depending on project needs, Wiser’s specialists traveled to Stuttgart or other Bosch locations for workshops, technical conferences, and strategy sessions.

Impact Delivered

  • Enhanced Manufacturing Efficiency: Improved manufacturing at scale with digital tools, driving operational excellence.
  • Innovation with AI/ML: Delivered PoC projects using advanced AI/ML techniques, positioning Bosch for future technological leadership.
  • Optimized Customer Experience: Digitized customer-facing applications, enriching user engagement and satisfaction.
  • Scalable Development Solutions: Provided Bosch with robust cloud-based tools to enable seamless application development.

Expertise and Scope

  • Tech Stack: Java, Python, PHP, DevOps tools, Angular
  • Focus Areas: Manufacturing optimization, AI/ML research, Android app development, digital anti-counterfeit solutions