Custom Shoe Coloring for ASICS

Client at a glance

70+Years in business
1900+Stores
8900+Employees

Bringing Creativity to Footwear – A Digital Experience for ASICS Customers

At a major industry fair in Australia, ASICS sought to create an immersive and interactive experience for visitors—one that would connect them with the brand in a creative and memorable way. In collaboration with Engagis Australia, we developed a custom-built iPad application that allowed users to personalize pre-selected ASICS shoe models with their own color designs.

With 30 colors available across 10 distinct shoe sections, users could craft their own unique designs in real time. Once finalized, the designs could be named and submitted via email, engaging customers further while also integrating them into a giveaway campaign.

Challenge

ASICS, one of the world’s leading footwear and activewear brands, wanted to provide an engaging, hands-on experience for event attendees. The challenge was to:

  • Develop an interactive, touch-optimized application for iPads.
  • Enable customers to customize the color of pre-selected shoe models.
  • Ensure seamless submission of the final designs via email.
  • Create a user-friendly interface suitable for event environments.

Our Approach

We designed and developed a dynamic, touch-responsive application tailored for use at ASICS’ event booths. The solution included:

  • A selection of four predefined shoe models available for customization.
  • An intuitive interface allowing customers to apply 30 colors across 10 separate shoe sections in real time.
  • A streamlined process for users to name their designs and submit them via email.
  • An automated reset function to prepare the app for the next user seamlessly.

By collaborating closely with Engagis Australia, we ensured that the application provided a smooth, engaging experience that aligned with ASICS’ brand and event goals.

Impact Delivered

  • Enhanced engagement: Customers actively interacted with the brand through a personalized design experience.
  • Creative expression: Users can customize and visualize their unique shoe designs instantly.
  • Seamless digital integration: The app facilitated direct email submission of designs, capturing customer interactions.
  • Scalability for future use: A reusable and adaptable solution for future ASICS events and activations.

Expertise & Scope

  • Deliverables: UX/UI Design, Database Management
  • Tech Stack: Java, Oracle, JavaScript, HTML, CSS

Bringing Innovation and Superior CX for Abu Dhabi Commercial Bank

Client at a glance

39 yearsFounded in 1985
#3Largest bank in UAE
1m +Private customers served

Accelerating Digital Transformation with Mobile-First Innovation

As part of its five-year strategic roadmap, ADCB is committed to delivering world-class customer experiences through comprehensive digitization initiatives. By leveraging our expertise in user experience design and emerging technologies, ADCB is now positioned to drive innovation and strengthen its leadership in the region’s financial sector.

Challenge

Abu Dhabi Commercial Bank (ADCB), one of the UAE’s leading financial institutions, embarked on an ambitious digital transformation journey to reshape its customer experience. The goal was to create a unified, paperless process for all individual private customer interactions, covering every phase of the journey—from onboarding and KYC to ongoing customer engagement. ADCB aimed to make every interaction digital, seamless, and compliant, while evaluating alternatives to their existing development tools to enable faster, cost-effective innovation.

Our Approach

To support ADCB’s vision, we developed a Proof of Concept (POC) using Flutter and Open Bank APIs. The POC demonstrated Flutter’s potential as a platform for rapid prototyping and cross-platform development, providing a rich, customer-focused experience. Key features of our solution included:

  • Mobile Applications: Fully functional iOS and Android apps with a focus on superior UI and CX.
  • Enhanced Customer Journeys: Designed flows for personal finance applications and upgrades to Excellency membership.
  • Technology Validation: Showcased Flutter’s advantages, including:
    • Near-native app performance.
    • Ease of creating complex UI animations.
    • A shared UI and business logic across platforms.
    • Reduced development time with ready-to-use widgets.

Our solution not only redefined customer interactions but also helped ADCB evaluate Flutter as a strategic platform for future mobile banking projects.

Impact Delivered

  • Superior User Experience: Delivered mobile apps with a fresh, intuitive design that enhanced customer satisfaction.
  • Accelerated Prototyping: Enabled faster time-to-market with streamlined development workflows.
  • Cost Efficiency: Demonstrated significant cost savings through reusable code and a unified development approach.
  • Future-Ready Technology: Provided ADCB with a scalable solution and insights to inform their mobile banking strategy.

Expertise and Scope

  • Tech Stack: Flutter, Open Bank APIs
  • Focus Areas: Cross-platform mobile app development, rapid prototyping, digital customer journey optimization

Complete Digital Transformation for Mashreq

Client at a glance

13Countries of operation
Since 2000Listed on DFM
57 yearsEstablished in 1967

Digitizing the Future of Banking

Through advanced architecture, seamless collaboration, and rapid digitization, Mashreqbank is transforming customer experiences across all channels. By reducing reliance on legacy systems and introducing scalable solutions, we enabled Mashreq to maintain its leadership in the competitive financial sector while setting a new benchmark for digital innovation.

Challenge

Mashreqbank PSC, the UAE’s oldest privately-owned bank, launched an ambitious initiative to completely transform all its customer-facing channel applications. The scope included digitizing their Mobile Banking, Desktop Banking, Credit Cards Marketing, KYC, and Branch Service Tablet applications.

The initiative faced several challenges:

  • Time Constraints: The MVP phases for all applications were planned to roll out simultaneously within one year—a tight timeline for such a large-scale transformation.
  • Complex Collaboration: With over 40 team members spanning multiple vendors, in-house squads, and McKinsey Digital, seamless communication and alignment were essential to deliver the project on time.
  • Legacy Infrastructure: The existing middleware (ESB) exposed functionalities to all applications, creating bottlenecks and latency issues that could impact performance.
  • Performance and Scalability: The architecture needed to handle high traffic, ensure security, and support future growth while detaching from legacy dependencies.

Our Approach

To address these challenges, we focused on creating a unified backend infrastructure and delivering an MVP for the Branch Service Tablet application.

Key actions included:

  • Backend Transformation:
    • Developed a scalable, modern backend using Java Microservices with the Spring Framework and Spring Cloud, following Domain-Driven Design (DDD) principles.
    • Addressed performance issues with the legacy middleware by implementing the CQRS pattern and efficient caching at the backend layer.
    • Introduced two intermediary layers to streamline communication with the ESB, reducing bottlenecks and improving system performance.
  • Automated CI/CD Pipelines:
    • Implemented deployment pipelines for Continuous Integration (CI) and Continuous Delivery (CD), enabling autonomous deployment of microservices in staging and production environments.
  • Digitization of Branch Services:
    • Developed the MVP for the Branch Tablet Application, digitizing and automating over 50 service journeys in just three months, including:
      • Funds Transfers
      • Print Statements
      • Transaction Dispute Requests
      • Cheque Book Requests
      • Card Replacement
      • Account Closure (reduced from one week to minutes)

Impact Delivered

  • Scalable Backend Architecture: Delivered a unified backend for all frontend channels, reducing dependency on legacy infrastructure and enabling future expansion.
  • Enhanced Development Efficiency: CI/CD pipelines improved the development process, enabling faster, independent deployments.
  • Accelerated Service Delivery: Automated over 50 customer-facing service journeys, improving operational efficiency and customer satisfaction.
  • Successful MVP Launch: Deployed the MVP Branch Tablet Application at Dubai Mall, marking the first step in Mashreq’s digital transformation journey.

Expertise and Scope

  • Deliverables: Fully-featured MVP Branch Tablet Application
  • Technology Stack: Java 8, Spring Framework (Boot, Batch, Cloud, Redis), RabbitMQ, MSSQL, React Native, Azure DevOps
  • Team: 5 Backend Developers, 4 Frontend Developers

Mobile Corporate E-Banking App for First Abu Dhabi Bank

Client at a glance

#1 bank In the UAE
The Most SecureIn the Middle East
USD 3.4 billionNet profit for 2021

Reimagining Corporate Banking for the UAE’s Largest Institution

With the launch of a next-generation mobile banking app, FAB has reinforced its position as a leader in corporate banking innovation. The partnership with Wiser enabled FAB to expand its digital capabilities, delivering a world-class user experience and setting a new standard for omnichannel banking in the region.

Challenge

First Abu Dhabi Bank (FAB), renowned for its innovation and security, sought to enhance its mobile presence for corporate customers. While FAB already had a robust web banking platform, its existing mobile app lacked the comprehensive functionality and modern design required to meet the needs of SMEs and decision-makers.

The challenges included:

  • Limited Mobile Functionality: The app offered only a few core banking features, leaving a gap in functionality compared to the web version.
  • Outdated Design: The mobile interface needed a significant overhaul to deliver a modern, user-centric experience.
  • Fragmented Customer Journey: Interruptions in the user journey made the banking process feel lengthy and frustrating, diminishing the customer experience.

FAB’s goal was to provide a seamless, omnichannel experience that empowered corporate users to manage global transactions anytime, anywhere.

Our Approach

To address FAB’s needs, we partnered with the FAB Innovation Lab to design and deliver a fully-featured, next-generation mobile banking app for corporate customers.

Key actions included:

  • Modernized Design: Revamped the app’s user interface (UI) to create a visually appealing, intuitive, and engaging experience tailored to corporate users.
  • Enhanced Architecture: Leveraged Clean Architecture and SOLID Principles to ensure the app’s robustness, scalability, and maintainability.
  • Expanded Functionality: Integrated core banking features, including global cash position overviews, beneficiary approvals, and payment management, ensuring feature parity with the web platform.
  • Streamlined Development: Applied meticulous planning and documentation to align product development and release cycles with FAB’s strategic goals.

Impact Delivered

  • Enhanced User Experience: Delivered a modernized and immersive UI, meeting and exceeding user expectations.
  • Omnichannel Banking: Enabled a seamless experience across web and mobile, empowering users to manage global transactions effortlessly.
  • Scalable Application: Developed a robust and maintainable mobile app architecture, ensuring long-term scalability and reliability.
  • Accelerated Development Cycles: Streamlined product development and release processes, supporting FAB’s ongoing digital transformation goals.

Expertise and Scope

  • Deliverables: Fully-featured mobile banking app for Android and iOS
  • Tech Stack: Flutter
  • Team: 7 Flutter Developers, 1 Project Manager

A Comprehensive OTT Video Streaming Solution for Nova Broadcasting Group

Client at a glance

61%Share of the BG audience
6Live TV channels
28+ yearsEstablished in 1994

Shaping the Future of Video Streaming

By delivering a comprehensive OTT solution, Wiser Technology empowered Nova Broadcasting Group to redefine its streaming platform. With full control over its ecosystem and enhanced scalability, NBG continues to lead the market while offering an unparalleled viewing experience.

We are truly delighted by the high level of competence and responsiveness of Wiser Technology’s team.

Dirk Gerkens, CEO, Nova Broadcasting Group

Challenge

Nova Broadcasting Group (NBG), a leader in Eastern Europe’s media landscape and part of United Group, sought greater independence and flexibility from its existing streaming platform. While leveraging a prominent global provider, NBG aimed to better control its user experience, accelerate time-to-market, and foster tailored audience engagement. The challenge was to build a custom Over-The-Top (OTT) platform that could scale with its growing user base and meet evolving market dynamics.

Our Approach

To empower NBG with ownership over their streaming ecosystem, we partnered with the group to deliver a tailored solution that combined robust infrastructure with a user-focused experience.

Key actions included:

  1. Custom OTT Architecture: Designed a scalable system built to NBG’s specifications, integrating proprietary and third-party streaming services.
  2. Comprehensive Product Development: Delivered native applications for web, iOS, Android, AndroidTV, and Chromecast, ensuring a seamless experience across all devices.
  3. Distinct Streaming Services:
    • Nova Play: Offering live and Ad-Supported Video on Demand (AVOD) models.
    • Play Diema Xtra: Supporting live streaming, Pay-Per-View (PPV), and Subscription Video on Demand (SVOD).

Impact Delivered

  • User Growth: Migrated users and content seamlessly, achieving zero churn and expanding the user base to 600,000 active users.
  • Enhanced Viewing Time: Increased watch time by 17%, boosting ad revenue per user.
  • Improved Content Reach: Expanded from four to six live TV channels, meeting audience demands.
  • Full Ownership: Delivered Intellectual Property Rights (IPRs) for all front-end applications, enabling NBG to define and lead its feature roadmap.

Innovative Features and Design

The platform offers a superior user experience with:

  • Dynamic User Features: Personalized profiles, push notifications, watch-later functionality, and continuous play across devices.
  • Advanced Monetization Models: Supports ad-serving, PPV, and subscription-based approaches for premium content.
  • Seamless Viewing Options: Integrated DVR functionality for live and recorded streams, allowing users to pause, rewind, and fast-forward effortlessly.

Robust Backend and Scalability

  • Content Management: Adaptive bitrate streaming ensures optimized delivery across all networks and devices.
  • Security and Monetization: End-to-end encryption, DRM, and secure monetization tools guarantee safe and reliable revenue generation.
  • Analytics Integration: Multilayer analytics drive intelligent marketing strategies and actionable user insights.
  • Infrastructure Stability: Leveraged multi-CDN deployment, auto-scaling, and redundancy to handle high traffic volumes while maintaining industry-leading video quality.

Overcoming Technical Challenges

One significant hurdle involved MPEG-DASH limitations, including static DVR configurations and live-edge adjustments. Our proprietary live stream proxy solution resolved these issues, enabling real-time stream modifications and delivering a seamless user experience.

Agile Execution

The project followed Agile/Kanban methodology, structured into iterative phases, each delivering major features and improvements. Our cross-functional team included Product Managers, a Software Architect, DevOps Engineers, and QA specialists, ensuring alignment with NBG’s strategic goals.

Thrive Community. Making  Caregiving Less Stressful

Client at a glance

10,000+Active members globally
50+Countries in the community
Over 100Projects & initiatives

Transforming Caregiving Through Technology

By uniting seniors, caregivers, and healthcare professionals on a single platform, Thrive Community’s app fosters a supportive ecosystem for caregiving. Through user-centric design and innovative technology, Wiser helped Thrive Community reduce stress, improve communication, and deliver a seamless experience that supports caregivers and seniors worldwide.

Challenge

Thrive Community envisioned a platform to alleviate the stress of caregiving by centralizing communication, coordination, and updates for families, caregivers, and healthcare professionals. However, the client lacked the resources and technical expertise to transform their idea into a fully realized product. They needed an intuitive solution designed for seniors and caregivers, simplifying caregiving tasks while fostering engagement and connection.

Our Approach

We partnered with Thrive Community to design and deliver an app tailored to their vision of simplifying caregiving while ensuring ease of use for seniors.

Key actions included:

  1. User-Centric Design: Developed an intuitive app for seniors and caregivers with simple account setup and a “check-in mood” feature for easy emotional communication.
  2. Enhanced Coordination: Enabled users to add up to seven circle members, including family and healthcare professionals, to streamline care planning and communication.
  3. Engagement Features:
    • Integrated a photo-sharing news feed and a customizable news module to keep seniors informed and connected.
    • Added Amazon integration, allowing seniors to purchase suitable products directly from the app.
  4. HIPAA-Compliant Communication:
    • Integrated video calls and private chat features via VoIP, enabling virtual check-ups and secure communication.
    • Simplified calling with one-tap access to caregivers or family members.
  5. Cross-Platform Scalability: Developed Android and iOS applications using Flutter, reducing future maintenance costs while enhancing the onboarding journey.

Impact Delivered

  • Simplified Coordination: Centralized caregiving tasks, reducing the need for multiple apps and improving care plan efficiency.
  • Enhanced User Experience: Delivered intuitive applications for both Android and iOS, ensuring accessibility and engagement for seniors and caregivers.
  • Improved Call Stability: Transitioned to a more reliable VoIP provider, enabling seamless communication with push notifications even when offline.
  • Cost-Efficient Development: Leveraged Flutter to reduce maintenance costs while ensuring feature parity across platforms.

Expertise and Scope

  • Deliverables: iOS and Android applications, including news feed, mood check-ins, and video call functionalities.
  • Technology Stack: Swift, Dart, Kotlin, Flutter, Reactive programming, VoIP, WebSockets, Fastlane
  • Team: Multidisciplinary team of developers and UX/UI designers