Client at a glance
A Tailored Platform for Shell
Shell, a global leader in energy and retail fuels, set out to modernize its loyalty ecosystem through a unified platform capable of serving diverse markets with speed, scalability, and personalization. The goal: deliver a strategic global solution that balances enterprise-grade robustness with local-market flexibility.
Challenges
Shell’s vision was built around five key imperatives:
- Scalable Global Platform: Serve multiple markets while retaining local relevance.
- Faster Time-to-Market: Enable rapid rollout of features, offers, and market onboarding.
- Seamless Integration: Fit smoothly into Shell’s digital ecosystem while preserving internal loyalty IP.
- Personalized Experiences: Deliver dynamic subscriptions and targeted offers.
- Modular Extensibility: Ensure tools and features are configurable, reusable, and future-ready.
Shell needed a loyalty foundation powerful enough to support global operations, yet agile enough to enable local teams to innovate—and they needed it fast.
Our Approach
We partnered with Shell to design and deliver a Tailored Loyalty Platform built on SAP Commerce Cloud—transforming customer loyalty at global scale.
- A Scalable Foundation with SAP Commerce Cloud: At the platform’s core is SAP Commerce Cloud, enabling Shell to activate shared functionalities across markets, while retaining the flexibility to configure features locally through reusable components and toggleable options.
- Fully Integrated Ecosystem: We ensured seamless integration with over 20 internal and external systems, including ERP, CRM, payment gateways, marketing automation, and pricing engines. The platform preserves Shell’s in-house loyalty logic while aligning with its broader digital architecture.
- End-to-End Loyalty Experience: We crafted a holistic loyalty journey featuring digital couponing, targeted promotions, sophisticated earn-and-redeem rules, loyalty points and subscription models, a customizable UI/UX for each market, and a unified experience across mobile, web, and POS channels.
- Smart, Configurable Offer Engine:To support Shell’s need for scale and precision, we enhanced SAP’s promotion engine to enable mass promotions, hyper-personalized offers, advanced stacking and prioritization rules, and tailored campaigns with benefit tiers per market.
- Real-Time Insights: With scheduled and on-demand reporting, automated data feeds, and dynamic dashboards, Shell’s teams gain fast, actionable insights into customer behavior, campaign performance, and loyalty trends.
Impact Delivered
- Stronger Customer Engagement: We achieved double-digit growth in active loyalty members across key markets, with over 50% regularly engaging with personalized offers.
- Higher Fuel & Non-Fuel Sales: Loyalty members showed higher fuel spending and greater engagement with non-fuel purchases like coffee, car washes, and in-store items.
- Accelerated Global Rollout: Priority markets were launched within two years, with localization achieved in weeks per market and faster campaign execution enabled for local marketing teams.
- Smarter Personalization: Millions of tailored offers are delivered monthly, with feedback-driven rules continuously enhancing relevance through every interaction.
- Robust Security & Compliance: Built on a GDPR-compliant, SAP-certified foundation, the enterprise-ready architecture supports high-volume global transactions at scale.
Results at a Glance
- Multi-market deployment with shared loyalty infrastructure
- Rapid onboarding of new markets and campaigns
- Seamless system integration
- Deep personalization at scale
- Modular architecture built for continuous evolution
Official Reference
“Our partnership with Wiser (Digital Lights) began over three years ago in 2020. Since its inception our goal has been to work with the Wiser team to deliver an eCommerce application, capable of supporting a loyalty program to drive customer engagement and retention for our European markets. Throughout this partnership the Wiser team have contributed their in-depth technical expertise, helping to solve complex challenges. Their consulting mindset helped to establish best practices in software engineering while always focusing on quality. In addition to software delivery, they have provided us with industry insights allowing us to engage with other areas of business interested in the use of our SAP Commerce application. We have greatly benefited from our partnership with Wiser and are thankful for all their dedication, hard work and support provided thus far.“