Client at a glance
Empowering Coca-Cola Istanbul’s Digital-First Future
With 26 production plants across 10 countries, Coca-Cola Istanbul (CCI) produces and distributes beverages for 400 million consumers. In 2018, the company initiated a digital transformation to streamline operations and enhance its customer-focused capabilities. Our partnership with CCI enabled the successful delivery of foundational projects, positioning the company as a digital-first leader in the FMCG sector.
Challenge
Coca-Cola Istanbul (CCI), the sixth-largest bottler of Coca-Cola globally, embarked on an ambitious digital transformation journey to optimize processes, enhance customer experience, and streamline operations. With a sprawling legacy IT infrastructure and numerous vendor dependencies, the company established a new Digital Unit to spearhead these efforts.
CCI’s goals included delivering several large-scale internal projects such as Digital Customer Experience, Loyalty Management, and the high-priority NextGen CRM. However, the chosen eBest SFA solution, designed to automate sales processes, failed to meet their integration needs with existing ERP systems. Facing a tight deadline, CCI required a partner to co-lead the initiative, providing technical expertise, agile delivery, and operational alignment across all regions.
Our Approach
We partnered with CCI to co-lead their digital transformation and deliver critical projects under their Digital Unit. Our work focused on optimizing processes, accelerating delivery timelines, and enhancing visibility into program progress.
Key actions included:
- Program Audit: Conducted a comprehensive evaluation of the program structure, goals, and progress, culminating in a detailed Management Improvements Report.
- Team Restructuring: Introduced cross-functional squads and strengthened technical leadership, fostering greater collaboration and accountability.
- Agile Practices: Improved requirements-gathering processes and implemented agile templates and procedures to standardize workflows.
- Standardized Criteria: Established clear technical design standards and introduced Definition of Ready (DoR), Definition of Done (DoD), and acceptance criteria to align team deliverables.
- Delivery Velocity: Implemented changes that quadrupled the velocity of delivery teams, enabling efficient monthly delivery cycles.
Impact Delivered
- 4X Velocity Improvement: Accelerated delivery team performance, significantly boosting project timelines and efficiency.
- Streamlined Delivery Cycles: Established monthly delivery cycles, enhancing progress visibility and improving management oversight.
- Enhanced Program Goals: Improved team planning and commitment, aligning all efforts with the strategic objectives of the digital transformation initiative.