Client in numbers
Problem statement:
- Optimize processes across the company and streamline everything
- A partner to co-lead the digital transformation efforts and help deliver several large internal projects spanning Digital Customer Experience, Loyalty Management, and NextGen CRM
Approach and solution:
- Program structure, goals and progress audit and Improvements Report
- Introduced cross-functional squads and increased technical leadership
- 4X improvement of the velocity of the delivery teams
- Enabled monthly delivery life cycles and better management visibility over the progress
Impact achieved:
- Increased Velocity: Achieved a 4X improvement in the delivery teams’ velocity.
- Monthly Delivery Cycles: Enabled efficient monthly delivery cycles and improved management visibility over progress.
- Enhanced Planning: Improved team planning and commitment to the program goals.
Overview:
We partnered with CCI which is headquartered in Istanbul, Turkey and is the 6th largest bottler for Coca-Cola that takes care of the entire production, sales, and distribution. With a total of 26 plants in 10 countries close to 9,000 employees, CCI produces, distributes, and sells sparkling and still beverages of The Coca-Cola Company to a consumer base of 400 million people.
CCI aspired to become a digital-first company and in 2018 they started a Digital Transformation initiative to optimize processes across the company and streamline everything. CCI trusted us to co-lead the digital transformation efforts and help them deliver on their goals.
Challenges:
CCI had a large IT legacy organization that relied on many different vendors so in 2018 with Digital Transformation as a priority #1, they started a new Digital Unit to perform a major cleanup job across the company and streamline all processes. CCI was seeking excellent external partners that could speed up the implementation of the initiative and help them deliver several large internal projects spanning Digital Customer Experience, Loyalty Management, and NextGen CRM.
The NextGen CRM project was the highest priority and the first one CCI wanted to kick off. CCI had bought an eBest SFA solution that automates the sales process to increase the sales reps’ efficiencies and productivity, which, however, didn’t exactly meet the needs of CCI and didn’t support integration with CCI’s ERP system out of the box.
Time was of the essence and all modifications and integrations had to be completed in an extremely tight deadline. The final solution had to meet the needs of CCI and serve all distributors across Turkey and then be launched in all countries where CCI operates.
Solution:
CCI entrusted us to co-lead their digital transformation. We provided tech guidance and consultancy to ensure successful project delivery. Key actions included:
- Management Audit: Evaluated the program structure, goals, and progress, presenting a Management Report for Improvements.
- Team Restructuring: Introduced cross-functional squads and enhanced technical leadership.
- Agile Methodology: Improved requirements gathering processes, procedures, and templates in line with agile practices.
- Standardized Criteria: Enhanced technical design and standardized DoR (Definition of Ready), DoD (Definition of Done), and acceptance criteria across all teams.