Redefining the real estate customer experience with immersive 3D design tools
Nabr is a tech-driven, consumer-first housing startup that aims to improve the way of urban living. Their vision is defined by “quality, sustainability, and attainability” and will be realized through a proprietary software platform that enables residents to design their living spaces and easily finance them.
Challenge
Nabr needed a digital solution to help prospective buyers visualize and personalize their future homes before construction. The challenge was to create a highly realistic, real-time 3D showroom that seamlessly integrated into the user journey—one that could handle dynamic customization, interior design choices, and spatial modifications while maintaining visual fidelity.
Our Approach
To bring Nabr’s vision to life, we developed a real-time, interactive 3D design experience powered by cutting-edge rendering and modeling technologies.
Key actions included
- Evaluated platforms like Google Stadia, Unity, NVIDIA Omniverse, and Chaos V-Ray to benchmark performance and realism
- Choose Unreal Engine and Pixar’s USD scene description format for maximum flexibility and visual quality
- Designed a cloud-based pipeline for storing and streaming complex 3D assets, materials, and interactive components
- Developed a browser-accessible experience enabling users to customize everything from floor levels and wall placement to appliances and finishes in real time
Impact Delivered
- Enabled future residents to configure their dream home before a single brick was laid
- Delivered a photo-realistic, immersive 3D experience that simulates walking through an unbuilt unit
- Drove early engagement with over 4,000 sign-ups for the first residential project in San Jose