Case Study - Wiser Technology

Designing the Future of Homeownership for Nabr

June 24, 2025 by Agnes

Redefining the real estate customer experience with immersive 3D design tools

Nabr is a tech-driven, consumer-first housing startup that aims to improve the way of urban living. Their vision is defined by “quality, sustainability, and attainability” and will be realized through a proprietary software platform that enables residents to design their living spaces and easily finance them.

Challenge

Nabr needed a digital solution to help prospective buyers visualize and personalize their future homes before construction. The challenge was to create a highly realistic, real-time 3D showroom that seamlessly integrated into the user journey—one that could handle dynamic customization, interior design choices, and spatial modifications while maintaining visual fidelity.

Our Approach

To bring Nabr’s vision to life, we developed a real-time, interactive 3D design experience powered by cutting-edge rendering and modeling technologies.

Key actions included

Evaluated platforms like Google Stadia, Unity, NVIDIA Omniverse, and Chaos V-Ray to benchmark performance and realism
Choose Unreal Engine and Pixar’s USD scene description format for maximum flexibility and visual quality
Designed a cloud-based pipeline for storing and streaming complex 3D assets, materials, and interactive components
Developed a browser-accessible experience enabling users to customize everything from floor levels and wall placement to appliances and finishes in real time

Impact Delivered

Enabled future residents to configure their dream home before a single brick was laid
Delivered a photo-realistic, immersive 3D experience that simulates walking through an unbuilt unit
Drove early engagement with over 4,000 sign-ups for the first residential project in San Jose

Revolutionizing Climate Action with Digital Innovation for Lykke

June 18, 2025June 30, 2025 by Agnes

Client at a glance

Empowering Sustainable Investments Through TREE Tokens

Emaar has been a pioneer of master-planned communities in Dubai since its inception in 1997. Emaar wanted to engage its customer base across the whole Emaar group of businesses in a fun and initiative way. We partnered with Lykke Business, a leading Swiss-based financial consulting company, to help Emaar build an appropriate tokenization model and platform to create an engaging experience through the group.

Challenge

Emaar faced several key challenges:

Fragmented loyalty schemes across multiple business units, limiting cross-business integration and user benefits.
Lack of interoperability between reward points and services across its portfolio, creating a disjointed customer experience.
A need for a scalable, blockchain-based system to ensure seamless transactions and traceability of customer behavior.
Desire to break through competing loyalty programs and achieve a global impact aligned with Emaar’s ambitious vision.

Emaar required a unified solution that incorporated loyalty and payment functionalities, allowing for the transfer of rewards across its ecosystem and integration with public blockchains for added flexibility.

Our Approach

We collaborated with Emaar and Lykke Business to design and implement an innovative blockchain-based referral and loyalty platform.

Key actions included:

Tokenization Model: Designed the EMR token on JP Morgan’s Quorum (a private Ethereum fork) to enable real-time transactions, transferability, and exchangeability for other tokens or cash.
Mobile Application Development: Built a cutting-edge app using Google’s Flutter framework, enabling users to earn, transfer, and utilize tokens seamlessly.
Referral and Loyalty System: Developed a comprehensive system allowing users to:
- Refer people to Emaar services, such as hotels or real estate, and earn tokens for successful referrals.
- Use tokens for payments or exchange them on public blockchains after wallet ownership verification.
- Pay property installments with tokens.
Seamless Integration: Achieved close integration with Emaar’s systems to ensure token usability across its ecosystem and real-time transaction settlement.

Impact delivered

Established a state-of-the-art tokenized ecosystem for loyalty and referrals.
Streamlined user experience across Emaar’s businesses, boosting engagement and retention.
Increased cross-sales, driving revenue by incentivizing customer behavior across the group.
Reduced operational costs and resolved overseas payment challenges with instant settlements.
Enabled traceability of transactions and deeper insights into purchasing behavior.

Powering Global Loyalty

May 19, 2025May 21, 2025 by Agnes

Client at a glance

A Tailored Platform for Shell

Shell, a global leader in energy and retail fuels, set out to modernize its loyalty ecosystem through a unified platform capable of serving diverse markets with speed, scalability, and personalization. The goal: deliver a strategic global solution that balances enterprise-grade robustness with local-market flexibility.

Challenges

Shell’s vision was built around five key imperatives:

Scalable Global Platform: Serve multiple markets while retaining local relevance.
Faster Time-to-Market: Enable rapid rollout of features, offers, and market onboarding.
Seamless Integration: Fit smoothly into Shell’s digital ecosystem while preserving internal loyalty IP.
Personalized Experiences: Deliver dynamic subscriptions and targeted offers.
Modular Extensibility: Ensure tools and features are configurable, reusable, and future-ready.

Shell needed a loyalty foundation powerful enough to support global operations, yet agile enough to enable local teams to innovate—and they needed it fast.

Our Approach

We partnered with Shell to design and deliver a Tailored Loyalty Platform built on SAP Commerce Cloud—transforming customer loyalty at global scale.

A Scalable Foundation with SAP Commerce Cloud: At the platform’s core is SAP Commerce Cloud, enabling Shell to activate shared functionalities across markets, while retaining the flexibility to configure features locally through reusable components and toggleable options.
Fully Integrated Ecosystem: We ensured seamless integration with over 20 internal and external systems, including ERP, CRM, payment gateways, marketing automation, and pricing engines. The platform preserves Shell’s in-house loyalty logic while aligning with its broader digital architecture.
End-to-End Loyalty Experience: We crafted a holistic loyalty journey featuring digital couponing, targeted promotions, sophisticated earn-and-redeem rules, loyalty points and subscription models, a customizable UI/UX for each market, and a unified experience across mobile, web, and POS channels.
Smart, Configurable Offer Engine:To support Shell’s need for scale and precision, we enhanced SAP’s promotion engine to enable mass promotions, hyper-personalized offers, advanced stacking and prioritization rules, and tailored campaigns with benefit tiers per market.
Real-Time Insights: With scheduled and on-demand reporting, automated data feeds, and dynamic dashboards, Shell’s teams gain fast, actionable insights into customer behavior, campaign performance, and loyalty trends.

Impact Delivered

Stronger Customer Engagement: We achieved double-digit growth in active loyalty members across key markets, with over 50% regularly engaging with personalized offers.
Higher Fuel & Non-Fuel Sales: Loyalty members showed higher fuel spending and greater engagement with non-fuel purchases like coffee, car washes, and in-store items.
Accelerated Global Rollout: Priority markets were launched within two years, with localization achieved in weeks per market and faster campaign execution enabled for local marketing teams.
Smarter Personalization: Millions of tailored offers are delivered monthly, with feedback-driven rules continuously enhancing relevance through every interaction.
Robust Security & Compliance: Built on a GDPR-compliant, SAP-certified foundation, the enterprise-ready architecture supports high-volume global transactions at scale.

Results at a Glance

Multi-market deployment with shared loyalty infrastructure
Rapid onboarding of new markets and campaigns
Seamless system integration
Deep personalization at scale
Modular architecture built for continuous evolution

Official Reference

“Our partnership with Wiser (Digital Lights) began over three years ago in 2020. Since its inception our goal has been to work with the Wiser team to deliver an eCommerce application, capable of supporting a loyalty program to drive customer engagement and retention for our European markets. Throughout this partnership the Wiser team have contributed their in-depth technical expertise, helping to solve complex challenges. Their consulting mindset helped to establish best practices in software engineering while always focusing on quality. In addition to software delivery, they have provided us with industry insights allowing us to engage with other areas of business interested in the use of our SAP Commerce application. We have greatly benefited from our partnership with Wiser and are thankful for all their dedication, hard work and support provided thus far.“
Selima Wilson, IT Product Manager, Shell

Humanizing Digital Customer Experience with Go Instore

May 11, 2025May 21, 2025 by Agnes

Client at a glance

Enabling Seamless Video Retail Engagement with a Custom Portal Development

Go Instore, a UK-based company, revolutionized the retail experience by offering a video-powered solution that connects customers directly with store experts through live one-to-one HD video calls. This innovative technology enhances engagement, creating more personalized shopping experiences and driving retail success. As a result of the COVID-19 pandemic, Go Instore saw a surge in global interest and needed to scale their operations efficiently.

Challenge

The company’s rapid growth, fueled by the surge in retail demand during the pandemic, presented significant challenges:

Scalability Issues: Existing development resources struggled to keep up with the increased demand for the platform.
Multiple Small Projects: Go Instore required a partner to assist with various initiatives, including portal development, call recording, customer care, and scheduling.
Resource Constraints: With global retailers eager to implement the solution, Go Instore needed to manage and expand the platform’s capabilities without compromising service quality.

Our Approach

We partnered with Go Instore to provide scalable solutions and support for their growing operations.

Key actions included:

Portal Development: Designed and built the Go Instore Portal to allow retail clients to manage their accounts and live advisers.
Role-Based Access: Implemented a robust system to manage user permissions, ensuring appropriate access to sensitive data and functionalities.
Comprehensive Account Management: Enabled retail organizations to create and manage advisers, locations, departments, and accounts for smooth operations.
User and Tracking Functionality: Developed advanced tracking capabilities, including dashboards for monitoring adviser availability, call statistics, and key metrics like valuable calls, cancellations, and declines.

Impact delivered

The enhancements led to tangible improvements in Go Instore’s platform, enabling them to scale quickly and efficiently:

Codebase Augmentation: Improved coding standards, logic, and deployment processes for smoother platform updates.
Enhanced Security: Strengthened platform security to protect sensitive user data and transaction information.
Customer Portal: Delivered an intuitive and comprehensive portal for retail clients, providing them with tools for effective account and resource management.

Cross-Platform Mobile Solution for RapidOnTheGo!

May 5, 2025May 21, 2025 by Agnes

Client at a glance

Optimizing Fieldwork Operations

Rapid On The GO! is a leading solution that improves operational efficiency for companies managing heavy-duty equipment, such as concrete pumps and cranes. The platform streamlines the workflow between on-field operators and dispatch teams by digitizing key field tasks like communication, ticket submission, and vehicle inspections.

Challenge

The client had already invested significant time and money in developing a complex Android application, so creating and maintaining a new native iOS application was not feasible. Rapid On The GO! needed a solution to deliver a high-quality customer experience on iOS and Android platforms while optimizing costs.

Our Approach

We developed a mobile application using Google’s Flutter framework to ensure a superior user experience and efficient cross-platform development. This approach allowed us to:

Save time and money by simultaneously providing new features and stability improvements for iOS and Android.
Create a user-friendly app to ease the fieldwork of concrete pumping and delivery operators.
Ensure seamless communication with an ERP system that manages backend processes, forming part of the client solution.

Impact delivered

We developed a high-quality mobile application using Flutter, which enabled quicker deployment of updates and new features for iOS and Android. This simplified and streamlined the development and maintenance process.

Private Social Network for Plight

May 2, 2025May 21, 2025 by Agnes

Client at a glance

Building a scalable platform

Plight aimed to develop a social platform that would allow users to engage in meaningful discussions, explore diverse perspectives, and receive objective insights on trending and important topics. The platform had to be feature-rich, scalable, and deliverable within tight deadlines, which required integrating various external services for content moderation, KYC, and media distribution.

Challenge

Tight Deadlines: The need to rapidly develop the core features of the platform, while leaving scalability for a later stage.
External Dependencies: The platform required integration with external services for content moderation, KYC (Know Your Customer), and media distribution to meet the deadlines.
Scalability: Ensuring the platform could grow effectively without compromising performance or user experience.

Our Approach

We created a system using a microservices architecture, allowing for modularity and scalability.

Key actions included:

Microservices Architecture: Implemented a modular design to ensure scalability and maintainability as the platform grew.
Complex Payment System: Developed a tiered model for payments in credits and fiat currency, with Stripe integrated for payment handling and an internal ledger to track transactions.
Content Distribution: Integrated a Content Delivery Network (CDN) for efficient media content distribution across the platform.
AI-Based Moderation: Leveraged AI services for automatic content moderation, including tagging of text, images, and videos to maintain quality and safety.
Security and Verification: Deployed antibotting services for content protection, along with a KYC service for verifying content creators through document and selfie authentication.

Impact delivered:

Fully Functional Social Platform: Delivered a feature-rich platform that allows users to subscribe to content and engage in thoughtful discussions.
Comprehensive Administration: Enabled administration of all platform content and business logic from a separate portal for ease of management.
AI-Based Content Augmentation Plugin: Developed a plugin capable of representing relationships between political entities, enhancing the platform’s value.
Integrated Services: Successfully integrated CDN, voice and chat services, KYC, and antibotting features to increase platform value and user safety.

Custom Shoe Coloring for ASICS

January 29, 2025February 4, 2025 by Agnes

Client at a glance

Bringing Creativity to Footwear – A Digital Experience for ASICS Customers

At a major industry fair in Australia, ASICS sought to create an immersive and interactive experience for visitors—one that would connect them with the brand in a creative and memorable way. In collaboration with Engagis Australia, we developed a custom-built iPad application that allowed users to personalize pre-selected ASICS shoe models with their own color designs.

With 30 colors available across 10 distinct shoe sections, users could craft their own unique designs in real time. Once finalized, the designs could be named and submitted via email, engaging customers further while also integrating them into a giveaway campaign.

Challenge

ASICS, one of the world’s leading footwear and activewear brands, wanted to provide an engaging, hands-on experience for event attendees. The challenge was to:

Develop an interactive, touch-optimized application for iPads.
Enable customers to customize the color of pre-selected shoe models.
Ensure seamless submission of the final designs via email.
Create a user-friendly interface suitable for event environments.

Our Approach

We designed and developed a dynamic, touch-responsive application tailored for use at ASICS’ event booths. The solution included:

A selection of four predefined shoe models available for customization.
An intuitive interface allowing customers to apply 30 colors across 10 separate shoe sections in real time.
A streamlined process for users to name their designs and submit them via email.
An automated reset function to prepare the app for the next user seamlessly.

By collaborating closely with Engagis Australia, we ensured that the application provided a smooth, engaging experience that aligned with ASICS’ brand and event goals.

Impact Delivered

Enhanced engagement: Customers actively interacted with the brand through a personalized design experience.
Creative expression: Users can customize and visualize their unique shoe designs instantly.
Seamless digital integration: The app facilitated direct email submission of designs, capturing customer interactions.
Scalability for future use: A reusable and adaptable solution for future ASICS events and activations.

Expertise & Scope

Deliverables: UX/UI Design, Database Management
Tech Stack: Java, Oracle, JavaScript, HTML, CSS

Bringing Innovation and Superior CX for Abu Dhabi Commercial Bank

November 21, 2024May 13, 2025 by Agnes

Client at a glance

Accelerating Digital Transformation with Mobile-First Innovation

As part of its five-year strategic roadmap, ADCB is committed to delivering world-class customer experiences through comprehensive digitization initiatives. By leveraging our expertise in user experience design and emerging technologies, ADCB is now positioned to drive innovation and strengthen its leadership in the region’s financial sector.

Challenge

Abu Dhabi Commercial Bank (ADCB), one of the UAE’s leading financial institutions, embarked on an ambitious digital transformation journey to reshape its customer experience. The goal was to create a unified, paperless process for all individual private customer interactions, covering every phase of the journey—from onboarding and KYC to ongoing customer engagement. ADCB aimed to make every interaction digital, seamless, and compliant, while evaluating alternatives to their existing development tools to enable faster, cost-effective innovation.

Our Approach

To support ADCB’s vision, we developed a Proof of Concept (POC) using Flutter and Open Bank APIs. The POC demonstrated Flutter’s potential as a platform for rapid prototyping and cross-platform development, providing a rich, customer-focused experience. Key features of our solution included:

Mobile Applications: Fully functional iOS and Android apps with a focus on superior UI and CX.
Enhanced Customer Journeys: Designed flows for personal finance applications and upgrades to Excellency membership.
Technology Validation: Showcased Flutter’s advantages, including:
- Near-native app performance.
- Ease of creating complex UI animations.
- A shared UI and business logic across platforms.
- Reduced development time with ready-to-use widgets.

Our solution not only redefined customer interactions but also helped ADCB evaluate Flutter as a strategic platform for future mobile banking projects.

Impact Delivered

Superior User Experience: Delivered mobile apps with a fresh, intuitive design that enhanced customer satisfaction.
Accelerated Prototyping: Enabled faster time-to-market with streamlined development workflows.
Cost Efficiency: Demonstrated significant cost savings through reusable code and a unified development approach.
Future-Ready Technology: Provided ADCB with a scalable solution and insights to inform their mobile banking strategy.

Expertise and Scope

Tech Stack: Flutter, Open Bank APIs
Focus Areas: Cross-platform mobile app development, rapid prototyping, digital customer journey optimization

NLP for Superior User Interaction

November 12, 2024May 13, 2025 by Agnes

Client at a glance

Advancing User Experience with AI-Powered Insights

Quantive (formerly Gtmhub) is a leading provider of strategy execution software and services, built on the Objectives and Key Results (OKRs) methodology. Their platform helps organizations achieve alignment, enhance visibility, and foster a results-driven culture. Quantive’s platform now offers an enhanced user experience powered by real-time semantic suggestions and predictive analytics. By combining cutting-edge NLP technologies with scalable infrastructure, we empowered Quantive to deliver smarter, faster, and more intuitive interactions that drive customer success.

Challenge

As digitalization drives innovation at unprecedented speeds, Quantive faced the challenge of optimizing its product to offer personalized and seamless user experiences. Specifically, they sought to:

Deliver customized recommendations for OKR creation and management, alleviating the complexity of self-service workflows.
Streamline navigation to Insights, ensuring users could quickly access the most relevant information.
Boost customer satisfaction by automating form fill-ins and improving usability.

Our Approach

To address these needs, we collaborated with Quantive to deliver a data-driven solution that leverages advanced machine learning and natural language processing (NLP) technologies.

Key actions included:

Data Infrastructure:
- Developed a PostgreSQL database connected to an automated pipeline in Azure Cloud.
- Integrated Azure Data Lake and Data Factory for sourcing data from MongoDB, later orchestrated through Azure Synapse for scalability.
NLP Integration:
- Built an LSTM-based neural network using TensorFlow for automatic form fill-ins.
- Deployed a pre-trained Transformer model to generate real-time semantic recommendations for Insights, integrated via gRPC microservices fetching data from a Kafka stream.
Operationalization of ML Pipelines:
- Automated data science workflows using MLflow, Jenkins, and SonarQube for model training, testing, and deployment.
- Set up Grafana dashboards to monitor real-time service accuracy and performance, ensuring ongoing reliability.

Impact Delivered

Precision in Automation: Achieved over 95% accuracy in automatic entity recognition and form completion.
Enhanced Engagement: Significantly boosted customer engagement by providing timely, relevant recommendations.
Increased Usability: Improved adoption of OKRs and Insights features by streamlining workflows and enhancing user satisfaction.
Performance Excellence: Delivered a model service with a mean response time of 150 milliseconds per request, seamlessly handling thousands of customer interactions daily.

Expertise and Scope

Deliverables: NLP-based recommendation system, automated data pipelines, monitoring dashboards
Technology Stack: Python, TensorFlow, Keras, MLflow, Docker, Jenkins, SonarQube, Azure Data Lake, Azure Data Factory, Azure Synapse, PostgreSQL

Preparing a Tech Platform to Scale Goodlord Operations

October 12, 2024May 13, 2025 by Agnes

Client at a Glance

Empowering Goodlord to Scale with Confidence

Goodlord is a UK-based software service provider offering innovative solutions for landlords, agents, and tenants. The company specializes in simplifying and digitizing the rental process, including:

Preparation and maintenance of rental documentation, such as electronic forms and contracts.
Facilitating utility services like gas, electricity, and water connections.
Streamlining workflows with electronic signatures, invoices, and automated notifications for contract extensions and terminations.

Goodlord’s platform supports seamless online payments and provides a fully digital experience for all parties involved in the rental process.

Through a modernized architecture, enhanced processes, and seamless integration of remote teams, Goodlord is now equipped to handle rapid growth and deliver exceptional service experiences. By enabling scalability and adaptability, we helped Goodlord strengthen its leadership in the property management software market.

Challenges

Goodlord faced a critical need to modernize its web-based platform by:

Migrating legacy functional PHP code to a more scalable and maintainable architecture using Symfony.
Implementing new features, improving performance, and integrating tests to ensure quality.
Collaborating with external remote engineers for the first time—an ambitious step for a company with an established onsite-only work culture in London.

Goodlord sought experienced software developers who could not only integrate into their in-house processes but also propose innovative solutions to address support issues and optimize the platform. This was a high-stakes endeavor, requiring seamless collaboration and effective communication between distributed teams.

Our Approach

To help Goodlord achieve its goals, we began with an in-depth analysis of the platform’s existing architecture. By engaging with onsite engineers, support teams, and product managers, we gained a comprehensive understanding of the business objectives and technical challenges.

Key actions included:

Modernizing the Architecture: Migrated legacy functional PHP code to object-oriented programming (OOP) modules using Symfony, enabling greater scalability, maintainability, and faster implementation of new features.
Optimizing the Database: Reorganized the MySQL database structure to enhance performance and efficiency.
Improving the User Interface: Transitioned the platform’s web interface to React components, delivering a faster and more intuitive user experience.
Enhancing Quality Assurance: Integrated comprehensive unit and end-to-end tests to simulate various loads, prevent defects, and ensure stability.
Data Integration Support: Developed ETL processes using SSIS to seamlessly import end-customer data from various systems into Goodlord’s platform.

Impact Delivered

Scalable Architecture: Introduced a Symfony- and Scala-based architecture that supports future platform growth.
Improved Database Performance: Optimized the MySQL database for enhanced reliability and speed.
Elevated User Experience: Delivered a modern web interface with React components, improving performance and engagement.
Robust Quality Assurance: Achieved comprehensive test coverage, ensuring defect prevention and stability.
Successful Remote Integration: Enabled effective collaboration with external remote engineers, establishing a new operational model for Goodlord.

Expertise and Scope

Technology Stack: Symfony, Scala, React, MySQL, Concourse, Travis, AWS
Focus Areas: Software migration, multi-tech collaboration, performance optimization, data integration