Client at a glance
Bringing Creativity to Footwear – A Digital Experience for ASICS Customers
At a major industry fair in Australia, ASICS sought to create an immersive and interactive experience for visitors—one that would connect them with the brand in a creative and memorable way. In collaboration with Engagis Australia, we developed a custom-built iPad application that allowed users to personalize pre-selected ASICS shoe models with their own color designs.
With 30 colors available across 10 distinct shoe sections, users could craft their own unique designs in real time. Once finalized, the designs could be named and submitted via email, engaging customers further while also integrating them into a giveaway campaign.

Challenge
ASICS, one of the world’s leading footwear and activewear brands, wanted to provide an engaging, hands-on experience for event attendees. The challenge was to:
- Develop an interactive, touch-optimized application for iPads.
- Enable customers to customize the color of pre-selected shoe models.
- Ensure seamless submission of the final designs via email.
- Create a user-friendly interface suitable for event environments.
Our Approach
We designed and developed a dynamic, touch-responsive application tailored for use at ASICS’ event booths. The solution included:
- A selection of four predefined shoe models available for customization.
- An intuitive interface allowing customers to apply 30 colors across 10 separate shoe sections in real time.
- A streamlined process for users to name their designs and submit them via email.
- An automated reset function to prepare the app for the next user seamlessly.
By collaborating closely with Engagis Australia, we ensured that the application provided a smooth, engaging experience that aligned with ASICS’ brand and event goals.
Impact Delivered
- Enhanced engagement: Customers actively interacted with the brand through a personalized design experience.
- Creative expression: Users can customize and visualize their unique shoe designs instantly.
- Seamless digital integration: The app facilitated direct email submission of designs, capturing customer interactions.
- Scalability for future use: A reusable and adaptable solution for future ASICS events and activations.
Expertise & Scope
- Deliverables: UX/UI Design, Database Management
- Tech Stack: Java, Oracle, JavaScript, HTML, CSS