Preparing a Tech Platform to Scale Goodlord Operations

Client at a Glance

£2B transactionsprocessed annually
65K+ tenants and landlordsusing the platform
50%+YoY growth in platform usage

Empowering Goodlord to Scale with Confidence

Goodlord is a UK-based software service provider offering innovative solutions for landlords, agents, and tenants. The company specializes in simplifying and digitizing the rental process, including:

  • Preparation and maintenance of rental documentation, such as electronic forms and contracts.
  • Facilitating utility services like gas, electricity, and water connections.
  • Streamlining workflows with electronic signatures, invoices, and automated notifications for contract extensions and terminations.

Goodlord’s platform supports seamless online payments and provides a fully digital experience for all parties involved in the rental process.

Through a modernized architecture, enhanced processes, and seamless integration of remote teams, Goodlord is now equipped to handle rapid growth and deliver exceptional service experiences. By enabling scalability and adaptability, we helped Goodlord strengthen its leadership in the property management software market.

Challenges

Goodlord faced a critical need to modernize its web-based platform by:

  • Migrating legacy functional PHP code to a more scalable and maintainable architecture using Symfony.
  • Implementing new features, improving performance, and integrating tests to ensure quality.
  • Collaborating with external remote engineers for the first time—an ambitious step for a company with an established onsite-only work culture in London.

Goodlord sought experienced software developers who could not only integrate into their in-house processes but also propose innovative solutions to address support issues and optimize the platform. This was a high-stakes endeavor, requiring seamless collaboration and effective communication between distributed teams.

Our Approach

To help Goodlord achieve its goals, we began with an in-depth analysis of the platform’s existing architecture. By engaging with onsite engineers, support teams, and product managers, we gained a comprehensive understanding of the business objectives and technical challenges.

Key actions included:

  • Modernizing the Architecture: Migrated legacy functional PHP code to object-oriented programming (OOP) modules using Symfony, enabling greater scalability, maintainability, and faster implementation of new features.
  • Optimizing the Database: Reorganized the MySQL database structure to enhance performance and efficiency.
  • Improving the User Interface: Transitioned the platform’s web interface to React components, delivering a faster and more intuitive user experience.
  • Enhancing Quality Assurance: Integrated comprehensive unit and end-to-end tests to simulate various loads, prevent defects, and ensure stability.
  • Data Integration Support: Developed ETL processes using SSIS to seamlessly import end-customer data from various systems into Goodlord’s platform.

Impact Delivered

  • Scalable Architecture: Introduced a Symfony- and Scala-based architecture that supports future platform growth.
  • Improved Database Performance: Optimized the MySQL database for enhanced reliability and speed.
  • Elevated User Experience: Delivered a modern web interface with React components, improving performance and engagement.
  • Robust Quality Assurance: Achieved comprehensive test coverage, ensuring defect prevention and stability.
  • Successful Remote Integration: Enabled effective collaboration with external remote engineers, establishing a new operational model for Goodlord.

Expertise and Scope

  • Technology Stack: Symfony, Scala, React, MySQL, Concourse, Travis, AWS
  • Focus Areas: Software migration, multi-tech collaboration, performance optimization, data integration

The Serbian Software Development Company Badin Soft Joins Wiser Technology

In brief

  • Wiser acquire 100% of the Serbian software developer Badin Soft
  • This transaction strengthens Wiser’s capabilities in the financial and telecom sectors
  • Wiser’s 2024 pro-forma consolidated revenues are expected to exceed €30M

Sofia, Bulgaria, October 10th, 2024 – Bianor Holding AD (BSE: BNR), operating under the brand Wiser Technology, acquired 100% of the Serbian software development company Badin Soft. As a result of the transaction, the original founders of Badin Soft and other key team members will become shareholders in Wiser Technology.

Badin Soft is headquartered in Niš, Serbia, and employs over 100 highly skilled software engineers and consultants. The company serves clients in the Financial Services and Communications sectors, including prominent organizations such as BlackRock, Raiffeisen Bank, Telecom Serbia, and Inspira Group.

We share a common vision with Wiser Technology, and together, we will push the boundaries of innovation in the software development industry.

Božidar Ignjatović, CEO of Badin Soft

This transaction further enhances Wiser Technology’s expertise in delivering high-quality solutions to the financial services and telecommunications sectors, including to top-tier international clients.

With this transaction, Wiser Technology’s 2024 pro-forma consolidated revenues are expected to exceed €30M. The company continues its path to becoming a leading software services provider from Central and Eastern Europe. Wiser Technology is pursuing a growth strategy to diversify its delivery capabilities in the region while also gaining direct access to enterprise clients in key target markets, including the U.S., U.K., and DACH.

“I’m thrilled to welcome our colleagues from Badin to Wiser Technology. They are a remarkable team of experienced professionals, and I look forward to working with them in Wiser. Their comprehensive expertise in financial services and communications will strengthen Wiser Technology’s position in those key verticals and enable us to deliver even more value to our clients,” said Kosta Jordanov, CEO of Wiser Technology. ”I would like to extend my gratitude to the Badin team for their shared vision of Wiser Technology’s future and to our key shareholder, BlackPeak Capital, for their support throughout the entire transaction,” added Jordanov.

“This acquisition is a testament to the dedication and expertise of the entire Badin Soft team. Becoming part of Wiser Technology enables us to broaden our capabilities, enter new markets, and continue providing exceptional solutions to our clients,” said Božidar Ignjatović, CEO of Badin Soft. “We share a common vision with Wiser Technology, and together, we will push the boundaries of innovation in the software development industry. We’re excited about the future and look forward to what we can achieve as part of the Wiser family,” added Ignjatović.

“We are enthusiastic to join forces with Wiser Technology. This partnership marks a significant milestone for Badin Soft, and together, we will unlock new growth opportunities,” said Dušan Cvetković, CTO of Badin Soft. “Our team’s in-depth experience and commitment to excellence align perfectly well with Wiser Technology’s vision, and we look forward to contributing to Wiser’s expansion. By joining Wiser Technology, we’re confident that we’ll further enhance the value we bring to our clients and the industries we serve,” said Cvetković.

Wiser Technology’s mission is to empower visionary companies to drive positive change through technology. Wiser Technology’s clients and partners include Airbus, Leonardo, Indra, IBM, IAV, UniCredit, ProCredit, EMAAR, Nokia, DirecTV, Bosch, and Legrand. Wiser Technology partners with the world’s leading technology companies, including IBM, Amazon, Google, Microsoft, SAP, McKinsey Digital, and E&Y Digital.

Earlier this month, Wiser Technology (BSE: BNR) announced moving to the Premium segment of the Bulgarian Stock Exchange and in the process of finalizing a €12.3M capital increase from the public markets to support the company’s further expansion.


About Wiser Technology wisertech.com

Wiser Technology (BSE: BNR) designs, builds and operates advanced mission-critical software solutions for the world’s leading organizations. The company delivers technology innovation, extensive domain expertise, and engineering excellence to its customers in the automotive, aerospace & defense, telecommunications, and financial service industries.

Wiser Technology delivers exceptional services from its multiple delivery centers in Bulgaria, Serbia, and Greece, with a team of over 600 leading software engineers and computer scientists. It employs ISO 9001/20001/27001, NATO AQAP 2110/2210, and TISAX-certified processes. The company is headquartered in Sofia, Bulgaria, listed at BSE, and operates an NY-based US consulting office.

About Badin Soft www.badinsoft.com

Badin Soft is an IT company based in Niš, Serbia, specializing in software development and offering services globally. Badin’s expertise spans various sectors, including banking, finance, loyalty programs, telecommunications, and multimedia systems. By utilizing cutting-edge technologies, Badin fosters a collaborative environment to create value for both its developers and clients. 

Badin’s motto, “It’s all about people,” highlights that its greatest asset is its talented team. With more than 100 successful projects under its belt, Badin is dedicated to cultivating long-term partnerships and delivering high-quality software solutions tailored to meet client needs.

About BlackPeak Capital www.blackpeak-capital.com

BlackPeak Capital was established in 2014 and targets growth equity investments of €5-15 million in fast-growing SMEs in Romania, Bulgaria, Slovenia, Croatia, and Serbia. Its second fund, BlackPeak Southeast Europe Growth Equity Fund, focuses on partnering with the region’s outstanding entrepreneurs who aim to build world-class companies through continued innovation, organic growth, and add-on acquisitions. BlackPeak Capital remains committed to making a significant positive economic, social, and environmental impact.

BlackPeak Southeast Europe Growth Equity Fund is backed by the European Investment Fund under the COSME and JEREMIE programs, the European Union under the Equity Facility for Growth established under Regulation (EU) No 1287/2013 of the European Parliament, Invest BG, the EBRD, the IFC, and other European private institutional investors.

Unlocking Customer Insights for Kaufland

Client at a glance

1530Locations globally
40 yearsFounded in 1984
€34.2BRevenue in 2023

Redefining Retail Excellence with Data-Driven Insights

Operating over 1,500 stores and warehouses across eight countries, Kaufland is a leader in the FMCG sector, with an online marketplace in Germany complementing its expansive physical presence. By leveraging advanced analytics and predictive modeling, Kaufland has transformed its approach to customer engagement, ensuring it remains a trusted choice in the highly competitive retail market.

Challenge

Kaufland, a leading international retailer in the fast-moving consumer goods (FMCG) sector, sought to gain deeper insights into their customers’ preferences, habits, and sentiments to optimize satisfaction and deliver tailored products and services. Without a comprehensive understanding of their customer base, they risked falling short of expectations, leading to dissatisfaction and inefficient use of resources. To stay ahead in a highly competitive market, Kaufland needed a solution to unlock actionable customer insights and improve their strategic decision-making.

Our Approach

To address Kaufland’s challenges, we deployed advanced analytics and customer segmentation techniques, enabling a more granular understanding of their customer base and market dynamics.

Key actions included:

  • Customer Segmentation: Utilized methods such as K-means clustering, DBSCAN, Regression Analysis, ANOVA, and PCA to segment the customer base by attributes and preferences, revealing distinct behavioral patterns.
  • Predictive Modeling: Developed predictive models using XGBoost and Random Forests to forecast customer behavior, recommend personalized actions, and optimize marketing strategies.
  • Loyalty Programs: Designed tailored loyalty programs to enhance customer retention and engagement, driven by insights into specific customer segments.
  • KPI Tracking: Established robust systems for monitoring and analyzing key performance indicators, ensuring transparency and data-driven decision-making.

Impact Delivered

  • Enhanced Customer Understanding: Delivered actionable insights into customer segments and behaviors, enabling more targeted and effective marketing campaigns.
  • Improved Retention: Tailored loyalty programs significantly boosted customer engagement and retention rates.
  • Data-Driven Decisions: Built a foundation for strategic decision-making through transparent KPI tracking and performance evaluation.
  • Optimized Resources: Enabled more efficient allocation of resources by aligning products and services with customer needs.

Wiser Technology to Raise €12.6M via IPO

In brief

  • Wiser Technology, received approval from the Bulgarian Financial Supervision Commission (FSC) to proceed with an initial public offering (IPO) of shares on the Bulgarian Stock Exchange (BSE)
  • Wiser Technology plans to issue up to 4,096,711 new shares at an issue price of €3.07 per share
  • Since the beginning of 2023, Wiser has raised over €14.3M

Sofia, Bulgaria, September 5ht, 2024 – Bianor Holding AD (BSE: BNR), operating under the brand Wiser Technology, received approval from the Bulgarian Financial Supervision Commission (FSC) to proceed with an initial public offering (IPO) of shares on the Bulgarian Stock Exchange (BSE). This approval marks the commencement of the capital increase process. An indicative schedule is available at the end of this announcement, and the final schedule will be released upon approval by the BSE.

Wiser Technology plans to issue up to 4,096,711 new shares at an issue price of €3.07 per share. If fully subscribed, this capital increase will bring in €12,6M and increase the total number of company shares to 16,386,844.

Sofia International Securities has been appointed as the lead arranger for this offering.

We are pleased to see considerable interest from investors, with close to €11M already committed.

Kosta Jordanov, CEO at Wiser.

Since the beginning of 2023, Wiser has raised over €14.3M through an initial public offering on the BSE. The capital increase has facilitated six acquisitions, boosting the company’s pro forma consolidated revenues to €13.8M for the first half of this year – an increase of more than nine times compared to the same period last year.

“We are pleased to see considerable interest from investors, with close to €11M already committed,” said Kosta Jordanov, CEO of Wiser. “The proceeds from this capital increase will be used for acquisitions in Western Europe and to cover bridge financing used for the acquisition of Digital Lights earlier this year,” Jordanov added.

Wiser’s management invites the investment community to an open meeting on September 11th, 2024, at 4 p.m. at the Hyatt Regency Sofia Hotel. The meeting will provide further details on the company’s strategic plans, as well as the objectives and parameters of the upcoming capital increase. Participants will have an opportunity to engage directly with the management team. The meeting will be held in English and is open to all interested parties upon registration [here]. Additionally, it will be streamed live on the company’s YouTube channel.

Capital Increase Actual Schedule >>>