Client at a glance
Shaping the Future of Video Streaming
By delivering a comprehensive OTT solution, Wiser Technology empowered Nova Broadcasting Group to redefine its streaming platform. With full control over its ecosystem and enhanced scalability, NBG continues to lead the market while offering an unparalleled viewing experience.
“We are truly delighted by the high level of competence and responsiveness of Wiser Technology’s team.“
Challenge
Nova Broadcasting Group (NBG), a leader in Eastern Europe’s media landscape and part of United Group, sought greater independence and flexibility from its existing streaming platform. While leveraging a prominent global provider, NBG aimed to better control its user experience, accelerate time-to-market, and foster tailored audience engagement. The challenge was to build a custom Over-The-Top (OTT) platform that could scale with its growing user base and meet evolving market dynamics.
Our Approach
To empower NBG with ownership over their streaming ecosystem, we partnered with the group to deliver a tailored solution that combined robust infrastructure with a user-focused experience.
Key actions included:
- Custom OTT Architecture: Designed a scalable system built to NBG’s specifications, integrating proprietary and third-party streaming services.
- Comprehensive Product Development: Delivered native applications for web, iOS, Android, AndroidTV, and Chromecast, ensuring a seamless experience across all devices.
- Distinct Streaming Services:
- Nova Play: Offering live and Ad-Supported Video on Demand (AVOD) models.
- Play Diema Xtra: Supporting live streaming, Pay-Per-View (PPV), and Subscription Video on Demand (SVOD).
Impact Delivered
- User Growth: Migrated users and content seamlessly, achieving zero churn and expanding the user base to 600,000 active users.
- Enhanced Viewing Time: Increased watch time by 17%, boosting ad revenue per user.
- Improved Content Reach: Expanded from four to six live TV channels, meeting audience demands.
- Full Ownership: Delivered Intellectual Property Rights (IPRs) for all front-end applications, enabling NBG to define and lead its feature roadmap.
Innovative Features and Design
The platform offers a superior user experience with:
- Dynamic User Features: Personalized profiles, push notifications, watch-later functionality, and continuous play across devices.
- Advanced Monetization Models: Supports ad-serving, PPV, and subscription-based approaches for premium content.
- Seamless Viewing Options: Integrated DVR functionality for live and recorded streams, allowing users to pause, rewind, and fast-forward effortlessly.
Robust Backend and Scalability
- Content Management: Adaptive bitrate streaming ensures optimized delivery across all networks and devices.
- Security and Monetization: End-to-end encryption, DRM, and secure monetization tools guarantee safe and reliable revenue generation.
- Analytics Integration: Multilayer analytics drive intelligent marketing strategies and actionable user insights.
- Infrastructure Stability: Leveraged multi-CDN deployment, auto-scaling, and redundancy to handle high traffic volumes while maintaining industry-leading video quality.
Overcoming Technical Challenges
One significant hurdle involved MPEG-DASH limitations, including static DVR configurations and live-edge adjustments. Our proprietary live stream proxy solution resolved these issues, enabling real-time stream modifications and delivering a seamless user experience.
Agile Execution
The project followed Agile/Kanban methodology, structured into iterative phases, each delivering major features and improvements. Our cross-functional team included Product Managers, a Software Architect, DevOps Engineers, and QA specialists, ensuring alignment with NBG’s strategic goals.